Responsible for 

• Commercial Strategy
• Growth & E-Commerce
• B2B Partnerships & Wholesale.

The Commercial & Growth Lead position at UY is responsible for driving commercial performance and scalable growth across B2C, B2B, e-commerce, and wholesale. The role shapes UY’s commercial strategy, drives key growth initiatives, and ensures that sales, pricing, margins, and market expansion are aligned with the brand’s premium positioning. In addition, the role contributes to UY’s representation through strategic partnerships, selected events, and market presence in existing and future international cities.

With a strong focus on e-commerce performance, B2B partnerships, and commercial profitability, the position is responsible for UY’s Shopify platform, marketing and growth campaigns, reporting, forecasting, and the development of strategic partnerships. Working closely with the CEO, Operations, Marketing, agencies, and external partners, the role translates commercial ambition into structured execution and provides clear performance insights for management and board-level decision-making.

Core Tasks

Define and steer UY’s commercial direction, revenue priorities, market positioning, and long-term growth strategy across B2C and B2B.

Responsibilities

• Further development of UY’s overall sales, commercial, and marketing strategy, including relevant commercial KPIs.
• Analysis of market trends, competitors, customer behavior, and new market potential, while leading strategic growth decisions.
• Development of scalable commercial structures, sales processes, forecasting models, and reporting structures.

Core Tasks

Manage commercial performance and implement growth initiatives across e-commerce, B2C, and B2B in national and international markets.

Responsibilities

• Responsibility for commercial performance across B2C and B2B channels, including monitoring revenue, conversion, retention, and customer acquisition.
• Translation of the commercial strategy into growth initiatives, such as campaigns, collaborations, events, launches, market expansion, and commercial activations, as well as national and international campaigns and scalable operational processes.
• Responsibility for e-commerce growth, marketing performance, and the continuous development and optimization of UY’s Shopify platform.
• Responsibility for pricing strategy, margin management, product cost analysis, and commercial profitability across all product categories: Fragrances, CORE, and Clothes.
• Management of commercial reporting, forecasting, dashboards, and performance analyses.
• Close cross-functional collaboration to optimize fulfillment processes, customer journey, CRM, and scalable growth processes.

Core Tasks

Build and develop strategic wholesale, retail, and B2B partnerships to expand UY’s commercial reach while maintaining the brand’s premium positioning.

Responsibilities

• Identify, acquire, and develop strategic wholesale, retail, and B2B partnerships in line with UY’s brand positioning and growth objectives.
• Build and maintain long-term national and international partner relationships, and represent UY in strategic markets, at events, and in further commercial opportunities.
• Develop wholesale, concession, shop-in-shop, in-store concepts, and collaboration opportunities.
• Manage the entire B2B sales pipeline, including outreach, proposal processes, negotiations, contracts, onboarding, and key account development.

We are looking for a commercially minded personality with a changemaker mentality who combines strategic thinking with operational execution and feels comfortable in dynamic, entrepreneurial environments. The ideal candidate brings strong commercial instinct, an ownership mindset, relationship-building skills, and an understanding of premium brands, culture, and customer experience.

UY is a brand in a dynamic growth phase. Your ideal profile includes:

• High level of initiative, independence, flexibility, and resilience.
• Acting as a brand ambassador who authentically represents the values and culture of UY Studio.
• Responsibility for brand identity as an internal brand guardian for values, culture, and appearance.
• Representation of the company at public appearances, collaborations, and partnerships.
• Maintaining and expanding relevant partnerships and business opportunities.
• Supporting community building through collaborations and events.
• Ability to build trusting and sustainable relationships within the team.
• Fluent German and English, both written and spoken, are required.

Depending on the availability:

• Full-time: 40 hours per week
• Part-time: 24-32 hours per week, across 3-4 days per week.

You are not just managing a brand. You are shaping a company.
This role combines commercial strategy, growth, and operational execution in an entrepreneurial environment.

The opportunity to help build a global brand from the beginning.
UY is expanding its presence across retail, e-commerce, B2B partnerships, and national and international collaborations. You will play a central role in this growth journey.

A creative and commercially driven environment.
You will work closely with the Founder and Creative Director and gain insight into design processes, product development, and collaboration on equal terms.

High trust, high autonomy.
We avoid unnecessary bureaucracy. You will be given responsibility to make decisions and build systems that work. This role requires the willingness to take full ownership of results.

A multidimensional role.
Strategy, marketing, sales, partnerships, and customer experience come together in this position. It is designed for people who value variety and thrive in complex areas of responsibility.

A culture shaped by creativity and quality.
You will become part of a team that values honesty, initiative, and a strong sense of responsibility. Aesthetic excellence is highly important to us, every voice matters, and contributions are recognized.

Diversity and equal opportunity are important to us. We therefore particularly encourage applications from groups that may be underrepresented, including ethnic minorities, underrepresented genders, and the LGBTQ+ community.

Please send your CV to patrick@uy-studio.com