What many don't know is that UY began elsewhere.
WHY FASHION?
Most people today know UY through scent, homeware, and the atmosphere that surrounds them.
Long before FRAGRANCES COLLECTIONS and CORE OBJECTS for the home, UY was creating garments. Not as a business plan, but as a personal expression. In 2014, simple t-shirts made for nights out in Berlin became the starting point of something much bigger. What began as pieces for friends and the local community gradually evolved into a fashion label that became deeply connected to Berlin's creative and sub culture.
For more than a decade, UY has explored different ways of creating atmosphere. Sometimes through clothing. Sometimes through scent. Sometimes through objects and spaces. The medium has changed, but the intention has always remained the same: creating pieces that become part of a lifestyle rather than simply products.
Today, UY's focus lies on fragrance and homeware only.
Yet fashion remains an important part of the brand's history and identity. Many of the values that shape our scents and objects today were first explored through garments: minimalism, individuality, functionality, sensuality, and the spirit of Berlin's underground culture.
