SS19 CAMPAIGN
The studio’s new photo series “Berlin Waves” celebrates the UY core themes of freedom, queerness, and gender fluidity. Instead of purely using them as mannequins, the models were asked to style themselves for the shoot in order to bring their individual personalities into the UY experience. The visual results show them expressing their queerness and non-conformity at unusual, even hostile places  – the melting pot of Kottbusser Tor, the banality of a Lidl supermarket or the inevitable Berlin S-Bahn. In this way, the series is creating a thought-provoking tension between the concepts of normal, queer, acceptable or condemnable through the means of fashion and style.
 
 
Photos @gieesio 
Text @Andy iHeartBerlin
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